Sweet in collaboration with Brand Strategist, Peach, have
re-branded the Wales Millennium Centre.

The logo (the glow) was inspired by the energy and diversity of the Centre, and the experience that is uniquely WMC. Made up of four geometric shapes, circle, square, octagon and hexagon - the new logo and identity aims to be distinctive and visibly recognisable whilst being diverse and representing the Centre's inclusive philosophy. The collection of shapes mirror the radiance of light and its effervescent qualities work well across all platforms whether print or digitally.
(Flash movie built by Core Multimedia).